Information We Collect

When you reach out to us for corporate flower arrangements or gift services, we gather data you voluntarily share. This includes your name, company name, email address, phone number, delivery addresses, and any specific requirements for your floral needs. We also collect payment details when you place orders, though this is handled securely through our payment partners.

For our corporate clients, we may obtain additional business information such as company registration details, preferred delivery times, and budget considerations. This helps us tailor our service to your business needs.

Our website automatically gathers certain technical information when you visit. This includes your IP address, browser type, device data, and how you navigate our site. We use this information to improve site performance and understand how clients discover our services.

How We Use Your Information

We primarily use your personal information to fulfill flower orders and deliver excellent customer service. This includes processing orders, arranging deliveries, sending order confirmations, and following up to ensure you’re satisfied with our service.

• Processing and fulfilling your flower orders and gift arrangements
• Communicating with you about order status and delivery schedules
• Providing customer support and responding to your inquiries
• Improving our services based on your feedback and preferences
• Sending relevant updates about our services (with your consent)
• Maintaining records for business and legal compliance purposes

We also utilize aggregated, non-personal data to analyze market trends and enhance our operations. For instance, we might review which arrangements are most popular across seasons to better manage inventory.

With your explicit consent, we may send information about seasonal offerings, special promotions, or new services that may interest your business. You can opt out of these messages at any time by clicking the unsubscribe link in our emails or contacting us directly.

Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties for their marketing use. Your data stays within our business ecosystem and is shared only when necessary to provide our services or to comply with legal obligations.

We collaborate with trusted service providers who assist us in delivering our services. This includes payment processors, delivery partners, and flower suppliers. These partners are contractually bound to protect your information and use it solely for the services they perform for us.

We may disclose your information if mandated by United Kingdom law, court orders, or government regulations. This includes compliance with GST regulations, business licensing requirements, and other legal obligations applicable to our operations in London and across United Kingdom.

Data Security and Protection

We take data security seriously and implement multiple layers of protection. Our systems use encryption for sensitive data transmission, secure servers for data storage, and regular security updates to guard against threats.

Physical security measures safeguard our office systems, and access to personal information is limited to employees who need it for their work. Our team undergoes regular training on privacy practices and data handling procedures.

Payment information is processed through secure, encrypted systems that comply with industry standards. We do not store complete credit card numbers on our systems—this data is handled by certified payment processors specializing in secure financial transactions.

Although we implement strong security measures, no system is completely immune to risks. We continuously monitor and update our security practices to address evolving threats and maintain the highest protection standards possible.

Your Rights and Choices

You have several rights regarding your personal information. You can request to view what we hold about you, ask us to correct inaccurate information, or request deletion of your data where legally permitted.

• Access your personal information and understand how we use it
• Request corrections to inaccurate or outdated information
• Ask us to delete your personal information (subject to business and legal requirements)
• Opt out of marketing communications while continuing to receive service-related messages
• Request information about how your data has been shared
• File complaints about our privacy practices

We keep your information only as long as necessary for business purposes and legal requirements. Order records are typically retained for accounting and warranty purposes, while marketing preferences are kept until you request removal.

When we no longer need your information, we securely delete or anonymize it. Some information may be retained longer if required by United Kingdom business laws or for legitimate business interests like fraud prevention.

Cookies and Website Technology

Our website uses cookies to enhance your browsing experience and help us understand how visitors use our site. Cookies are small files stored on your device that remember your preferences and enable certain features.

Essential cookies are necessary for our website to function properly—they enable basic features like page navigation and access to secure areas. These cookies do not collect personally identifiable information and are automatically enabled when you use our site.

We employ analytics cookies to understand how visitors interact with our site. This helps us identify popular content, optimize page performance, and improve user experience. This information is collected in aggregate form and does not identify individual users.

You can manage cookie settings through your browser preferences. However, disabling certain cookies may impact some website features and your overall browsing experience.

Business Transfers and Changes

If Shade Proper Vertex undergoes significant business changes such as mergers, acquisitions, or asset sales, your personal information may be transferred as part of the transaction. We would notify you of such changes and ensure your data remains protected under privacy standards consistent with this policy.

In the unlikely event that we cease operations, we would ensure that your personal information is either securely transferred to a successor business (with appropriate privacy protections) or securely deleted according to data protection best practices.

Updates to This Privacy Policy

We may periodically update this privacy policy to reflect changes in our practices, services, or legal requirements. When we make significant changes, we will notify you via email or by posting a notice on our website before the changes take effect.

Minor updates for clarity or administrative purposes may be made without prior notice. We encourage you to review this policy regularly to stay informed about how we protect your privacy.

Children's Privacy

Our services are designed for businesses and adult consumers. We do not knowingly collect personal information from individuals under 18. If we discover that we have unintentionally collected information from someone under 18, we will promptly delete it from our systems.

Parents or guardians who believe we may have collected information from their child can contact us using the details below, and we will address the matter immediately.

International Data Considerations

Our primary operations are based in United Kingdom, and we store and process data within the United Kingdom jurisdiction. However, some of our service providers may process data internationally. When this happens, we ensure appropriate safeguards are in place to protect your information in line with applicable privacy laws.

We comply with United Kingdom data protection laws and regulations, including those related to business operations, financial transactions, and customer data handling. Our practices align with evolving privacy standards in United Kingdom's digital economy.